How to carry out an SEO audit of your site
For you to determine whether every penny you invested in your site’s SEO campaign is doing great for you, you must be prepared to carry out an SEO audit of your site. While there may be an endless list of SEO audit tool online, it is vital to ensure an effective review by going it manual. Why should you do manual SEO auditing of your site? As it were, the reason is simply that whoever will be doing the audit will be an actual person and something programmed.
One may argue that automation saves time and energy, but you must also understand that these online tools are programmed. In which case, these programs cannot be as accurate as the traditional method of auditing (manual data mining).
Focus on your keywords as the initial step
In any given successful SEO campaign, keywords form the base. Thus, during an SEO audit of your site, it is important to concentrate on your site. You do not need to dwell on an overall keyword record; however, you will be required to construct your perspective and look at the few key phrases that form the basis of your site.
For instance, if you want to conduct an SEO audit for a mobile company like Apple; it will be unnecessary for you to target the various keywords associated with the company and follow all the results that are being displayed. The best thing would be to target a few key phrases such as:
- Apple iPhone
- MacBook Pro
- iPhone
- Apple TV
- MacBook
The point here is that it is outright easier to monitor primary keywords. In this case, you will not be concentrating on determining the keywords to target, but you will be more concerned about how high your site is ranking for certain key phrases. Hence, the best way to achieve the best results would be to focus only on the keywords that form the basis of your brand and which can be accessed with ease.Related:Group Buy SEO Tools
Below are a few questions to give you a clue:
- What keyphrases SHOULD you appear in the results of search engines?
- What message does your brand relay?
- What product do you deal in?
- Who do you figure as your competitors? Related:Group Buy SEO Tools
Thus, always focus on 2 to 3 workable phrases and not more.
In case you are doing an audit for a small business, things will be slightly different as when you want to do SEO auditing for a bigger business. The most important aspect here is that as a professional, you must be able to identify the keywords you will be targeting before commencing your SEO audit process.
Bottom line – SEO audit is very important and keeping track of your site’s performance in search engine results is the best reward you can give to business. At https://scanbacklinks.com/perform-winning-seo-audit/, they understand how much you want to maintain your top position in search engine results. Well, it is for this and other reasons that we recommend starting with the Google’s Keyword Tool when planning to conduct your site’s SEO audit.Special Offer:Related:Group Buy SEO Tools
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Related:Group Buy SEO Tools
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
SEOQuake
ReplyDeleteSEOQuake is one of the most popular SEO toolboxes. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay. It can show the total number of indexed pages, domain age, social shares and external links.
This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real time stats as you browse.
SEOQuake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors. Once you land on the page, just click the icon on the toolbar area.
SEOQuake
ReplyDeleteSEOQuake is one of the most popular SEO toolboxes. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay. It can show the total number of indexed pages, domain age, social shares and external links.
This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real time stats as you browse.
SEOQuake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors. Once you land on the page, just click the icon on the toolbar area.
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ReplyDeleteseo website optimization | site optimization